Alexa Kyler

Tools

What I actually did with each tool on a real project. I focus on using each tool to solve specific problems efficiently, adapting quickly to whatever the project demands.

Primary tools

Claude Code

Built and shipped full platforms, apps, and internal tools for nonprofit and education clients - from first commit to deploy.

GitHub

Version-controlled the Wildari Planet build solo, from first commit to launch.

5
HTML5

Hand-coded semantic, accessible page templates for the Wildari Planet platform.

Sass/CSS

Wrote modular, maintainable stylesheets using Sass for component-based front-end builds across nonprofit client projects.

JavaScript

Added interactivity to the Wildari Planet front end and custom behavior to Cat Connections NYC's Webflow giving pages.

PHP

Customized WordPress themes and templates during the three-site Sisters of St. Joseph rebuild.

WordPress

Rebuilt three Sisters of St. Joseph sites with integrated donation forms, QA testing, and WCAG accessibility fixes.

D
Drupal 10

Built custom content types, taxonomy, and API architecture for the Wildari Planet wildlife education platform.

Webflow

Built and launched full CMS-driven nonprofit sites, from architecture to content model.

Astro.js

Built the Wildari Planet front end and rebuilt this portfolio as a fast, JS-light site so project work loads instantly.

JS
Node.js / npm

Used in build pipelines for Astro.js and React projects - dependency management, scripts, and local development environments.

Framer icon
Framer

Designed and published responsive marketing sites with built-in animations and CMS - going from layout to live site without a separate handoff.

eCRM & Fundraising

Blackbaud Raiser's Edge

Provided technical support for a donor database-integrated website and online giving forms.

Raisely

Built donation pages for Cat Connections NYC's campaigns, part of the multi-platform push that raised $18,000+.

GF
GoFundMe

Ran campaign pages as part of the multi-platform push that raised $18,000+ in five months for Cat Connections NYC.

Mailchimp

Built donor email sequences that supported Cat Connections NYC's fundraising campaigns.

Constant Contact

Designed and sent nonprofit newsletters for Sisters of St. Joseph.

Meta & Instagram Fundraising

Ran fundraisers natively on Facebook and Instagram as part of the multi-platform campaign that raised $18,000+ in five months for Cat Connections NYC.

Z
Zeffy

Used as a zero-fee donation platform for Cat Connections NYC campaigns as part of the multi-platform fundraising push that raised $18,000+.

EN
Engaging Networks

Familiar with EN platform architecture through extensive work with comparable nonprofit eCRMs including Raisely and Blackbaud Raiser's Edge. Actively expanding EN knowledge.

Analytics & Compliance

Google Analytics 4

Tracked traffic and donation-page conversion performance across Webflow client builds.

GTM
Google Tag Manager

Set up tags and conversion events so analytics data reaches GA4 without code changes.

Cloudflare

Deployed and hosts the Wildari Planet platform (and this site) on Workers.

Vercel

Deployed front-end projects with preview builds for every change.

Accessibility & Compliance

A11Y
WCAG Accessibility

Implemented accessibility standards across Sisters of St. Joseph multi-site rebuild - semantic HTML, keyboard navigation, color contrast, and screen reader compatibility.

EU
GDPR Compliance

Configured cookie consent and data compliance settings via Cloudflare and implemented GDPR-aware tracking across nonprofit client websites.

GSC
Google Search Console

Monitored organic search performance, indexed pages, and technical SEO issues alongside GA4 for client web properties.

A/B
A/B Testing

Ran variant testing on donation pages and campaign landing pages to optimize conversion rates for fundraising campaigns.

CWV
Core Web Vitals / PageSpeed

Optimized page load performance and mobile responsiveness using Google PageSpeed Insights and Lighthouse auditing.

PCI
PCI Compliance Awareness

Familiar with PCI compliance requirements for donation form security through work with Raisely, Blackbaud Raiser's Edge, and third-party payment processors.

Design

Figma

Took TrapperAid from user interviews through wireframes to high-fidelity UI for a TNR volunteer web app.

Photoshop

Built mockups and template systems for the Kawi brand identity.

Illustrator

Built the iconography and packaging system for the Kawi brand identity guidelines.

Canva

Produced campaign graphics, social posts, and print pieces for nonprofit and startup clients.

Also in my toolkit

Claude
Claude

Used across every project here for research, analysis, and copywriting - the thinking that happens before anything gets built.

Claude Design
Claude Design

Used to design pitch decks, websites, and flyers - fast first drafts that get a concept in front of a client before the real build starts.

Client First

Structured Webflow class systems so nonprofit clients can maintain their own sites without breaking the design.

Reddit

Ran targeted community fundraising posts as part of the $18k, five-month Cat Connections NYC campaign.

Meta Business Suite

Managed multi-client social scheduling and community response across daycare, disability-care, and education accounts.

Instagram

Produced and scheduled client content and monitored performance across multiple client accounts.