Alexa Kyler

eCRM & Donation Form Work

I've built and configured donation forms, giving pages, and fundraising infrastructure across multiple nonprofit eCRM platforms - including Blackbaud Raiser's Edge, Raisely, GoFundMe, DonorBox, and Zeffy. This page documents the real platforms I've worked in, what I built, and the outcomes.

Blackbaud Raiser's Edge - Sisters of St. Joseph Brentwood

A full-time role at a nonprofit running three websites, where I served as the organization's primary eCRM administrator for Blackbaud Raiser's Edge.

What I built

  • Built custom donation forms integrated with the Raiser's Edge donor database, so every gift landed in the right constituent record
  • Built every kind of form the organization needed, not only donation forms - event registration forms and memorial gift purchase forms in Raiser's Edge, and even grantmaking application forms in Submittable
  • Troubleshot donation forms across all three sites whenever gifts, fields, or confirmations stopped working
  • Maintained donor data integrity, keeping records, campaigns, and appeals clean and consistent inside Raiser's Edge

My work went beyond donation forms - I built whatever form a program or campaign needed.

Memorial Gift Form A memorial giving form where donors honor a loved one by dedicating a brick, a tree, or a bench.
Event Registration Form An event registration form that collects attendee details and sends each sign-up into Raiser's Edge.

The go-to technical resource

I independently diagnosed and resolved donation form failures that long-tenured staff had not been able to fix - and became the organization's go-to technical resource for the platform.

Donation Forms in Raiser's Edge

I built and managed the donation forms on the website, as well as forms inside separate campaigns that each required a custom build.

Platform experience

Blackbaud Raiser's Edge is widely regarded as one of the most complex nonprofit CRMs on the market - comparable in scope to Salesforce Nonprofit Success Pack, Engaging Networks, Bloomerang, and DonorPerfect. Like these platforms, it manages the full donor lifecycle: constituent records and relationship tracking, gift processing and recurring giving, campaign and appeal management, custom donation form configuration, segmented communications, and fundraising reporting. Having learned Raiser's Edge on the job and become the organization's primary troubleshooter for donation form failures, I'm confident in applying that same platform fluency to Engaging Networks.

See the Sisters of St. Joseph Case Study →

Raisely eCRM - Cat Connections NYC Fundraising Infrastructure

I founded Cat Connections NYC and built its fundraising from scratch - with no existing donor base and no budget. Raisely became the platform that made it work.

What I configured

  • Branded donation pages that matched the Cat Connections NYC identity, built in Raisely's drag-and-drop builder and customized with HTML and CSS
  • Campaign-specific giving pages for individual cats, each built around that cat's rescue story and medical needs
  • Recurring giving options so supporters could become monthly donors
  • Donor acknowledgment emails that thanked every supporter after their gift

The outcome

$18,000+ raised in under 6 months

90% of the funds went to medical bills for the cats in our care.

Campaign Page for One Cat Mr. Blinks' Raisely campaign, built around his rescue story and the eye surgery he needed.
Donation Form Walkthrough The form fields, branding, and confirmation flow of a Raisely donation page.
See the Digital Fundraising Case Study →

GoFundMe Campaign Pages - Individual Animal Medical Fundraising

Before we moved to Raisely, GoFundMe was where Cat Connections NYC raised money for cats with serious medical needs - one campaign per cat, each focused on the care that cat needed.

What I built

  • Individual campaign pages for each cat in medical need, tied to a specific procedure
  • Campaign copy that told each cat's story clearly and honestly, so donors knew exactly who they were helping
  • Medical progress updates posted throughout treatment to keep donors informed and build trust
  • Photo and video content showing each cat's rescue and recovery

The outcome

Multiple campaigns fully funded specific medical procedures for cats in our care.

Felix's Campaign
Charlie's Campaign
Stevie's Campaign

Raisely Donation Page - CSJ Learning Connection

CSJ Learning Connection, a Sisters of St. Joseph program that has helped immigrant women learn English for more than 30 years, had no online presence and no way to accept donations online. Alongside its new Webflow website, I gave the program its own donation system in Raisely.

What I built

  • Implemented Raisely as the program's first fundraising platform
  • Designed and built the program's donation page and form in Raisely, matching the look of the new Webflow website
  • Connected the website's giving paths to the Raisely donation page, so visitors could move from learning about the program to donating in a few clicks
CSJ Learning Connection Donation Page A walkthrough of the donation page I designed and built in Raisely - from the program's story and giving options to the donation form itself.
Visit Donation Page →

DonorBox & Zeffy - Platform Experience

I've also worked with DonorBox and Zeffy - not only at Cat Connections NYC, but with other nonprofits I've supported, including CSJ Learning Connection and ParaGenius Foundation.

Choosing the right eCRM for a specific campaign requires understanding fee structures, donor experience, integration capabilities, and organizational capacity - I've evaluated and implemented multiple platforms with that lens.

Platform Comparison

A side-by-side look at the fundraising platforms I've worked in.

Platform Used for Key strength Complexity
Blackbaud Raiser's Edge Sisters of St. Joseph Enterprise donor management High
Raisely Cat Connections NYC, CSJ Learning Connection Modern nonprofit fundraising Medium
GoFundMe Cat Connections NYC Campaign-specific giving Low
DonorBox CSJ Learning Connection Embeddable forms Medium
Zeffy Cat Connections NYC, ParaGenius Foundation Zero-fee giving Low

Let's talk

I'm familiar with the architecture and logic of nonprofit eCRM platforms at the implementation level - form configuration, donor data flows, campaign tracking, and conversion optimization. I'm actively expanding my Engaging Networks knowledge and available to discuss any of this work in detail.

Contact me on LinkedIn →