Its Alexa Tech

My process

My process

My process

My process

BRANDING

Research, logo, typography, colors

Branding

Brand Design

How I do it

Market Research

I will research your competitors, audience, and industry trends. The conclusions from my analysis will tell me what design strategy is right for your business.

Why is market research important?

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The Importance

Market research helps identify target users’ preferences, ensuring the brand resonates with them. It provides insights into competitors, allowing me to differentiate your brand identity. By understanding market trends, I ensure the brand stays relevant and adaptable. Ultimately, market research reduces risks, guiding me toward decisions that set your brand for success.

Brand Design

I will create a logo and story for your brand. We will also add fonts, icons, and color palettes, making sure your brand design is modern and beautiful. You will also get a social media marketing kit. 

Why is brand design important?

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The Importance

Brand design visually communicates a company’s identity, values, and message, making it instantly recognizable to the customers. A strong design builds trust and emotional connection which influences the audience’s perception of a brand and loyalty. It also sets a brand apart from competitors, helping it stand out in a crowded market.

  • Before proceeding to market research, I will conduct a stakeholder interview that includes a discovery workshop. Simply put, I will discuss your vision, values, and taste to understand your goals. I will also analyze your current brand design (if any) and discuss what you want to keep or change.

WEB DESIGN

Users pain points, wireframes, content, user flows

UX Research

UX Research

How I do it

Competitive Analysis

I will research your competitors and analyze what they do well and what they do wrong. After that, I will ensure your design is much better than your competitors.

Why is competitive analysis important?

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The Importance

Competitive analysis reveals your competitors’ strengths and weaknesses, allowing me to create an effective design that addresses gaps and opportunities. By understanding what works and what doesn’t, I can differentiate your site and offer your customers a unique user experience.

User Interviews

I will conduct interviews with your potential users. I usually run interviews on social media, Zoom, and by phone calls. In some cases, I also do surveys.

Why are user interviews important?

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The Importance

User interviews provide direct insights into user needs, behaviors, and pain points, allowing me to understand what’s going on in their heads.
These interviews help me to identify solutions that may not surface through data alone. They also create a bond between me and your customers letting me design what they truly want.

  • Before proceeding to the Competitive Analysis, I will conduct with you a Stakeholders Interview, which includes a Discovery Workshop. Simply put, we will discuss your vision, values, and taste to understand your goals. I will also analyze your current website/app (if any), and discuss how we can improve it.

Usability and easy of use

UX Design

UX Research

How I do it

Content Delivery

To design your website, I need a story! Simply put, content is our king! The content is delivered to me by you, but don’t worry if you don’t have one. I will help you with creating storytelling for your website that will capture your customers’ attention and pierce their hearts.

Why is content delivery important?

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The Importance

Content conveys the message, purpose, and value of the site, guiding users in the right direction. Well-written content speaks to the customers’ hearts and strengthens the bond between them and the company. Content can also support SEO efforts, helping the site rank higher in search engine results and attract more organic traffic. Ultimately, content drives conversions and persuades users to engage with the brand or make a purchase.

Information Architecture

Information Architecture means the logical distribution of the content throughout the entire website. We will ensure all pages are connected. Your customers will be able to find the information they seek fast and with no pain. With ease of use for the users, your conversions will go up. 

Why is information architecture important?

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The Importance

Information architecture structures content in a way that makes it easy for users to find what they need. A clear and intuitive architecture navigation improves user experience. It ensures that the most important information is prioritized, guiding users to all subpages in an efficient way.

  • Before proceeding to Information Architecture, I will need content. When I say content, I mean information about your company, your company’s images (if present), your company’s bio, story, and any other information you want to put on the website. If you don’t have content or have no idea what to put on your website, don’t worry! We will create content together and write the story to showcase your business in the best possible way.

Beautiful and interactive user interfaces

UI Design

UI Design

How I do it

High-Fidelity Wireframes

I will incorporate your brand design into high-fidelity wireframes. If you don’t have a brand design, we will do web branding for you.

Why are high-fidelity wireframes important?

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The Importance

High-fidelity wireframes provide a representation of the final design, allowing us to see how the website or app will appear. These wireframes also allow for more precise feedback, ensuring that design decisions align with user needs, business goals, and your vision! Ultimately, they serve as a blueprint for developers, reducing the website development time.

Design Library

I will create a cheat sheet with your website grid, typography, colors, and other graphic elements for your reference.

Why is a design library important?

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The Importance

A design library ensures consistency across a brand’s digital products by providing a unified set of design elements, patterns, and guidelines. It streamlines the design process, enabling teams to work more efficiently by reusing pre-approved components. The library helps maintain brand identity and consistency, regardless of who is working on the project.

  • If you didn’t do branding with me, I will incorporate your current brand into high-fidelity wireframes. It’s important to keep the brand consistent across all channels. If you don’t have a brand at all and don’t want to go through the branding process because you just need a simple website, I will do web branding for you. Think about web branding as a mini-version of branding.

WEB DEVELOPMENT

Websites that you can control

CMS Development

CMS Development

How I do it

Responsive Development

I will develop your website making sure it is responsive on different screen sizes based on high-fidelity wireframes. I will add animations and interactions.

Why is responsive development important?

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The Importance

Responsive web development ensures websites function across many devices and screen sizes, from desktops to smartphones. This adaptability improves user experience. It also boosts SEO, as search engines prioritize mobile-friendly sites, helping improve visibility and rankings. Ultimately, responsive design increases engagement and reduces bounce rates, ensuring the site reaches and retains customers.

Backend Setup

I will back up your website, install useful plugins, possibly test your website, and explain to you how things work in CMS so you can find your way around confidently.

Why is backend setup important?

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The Importance

Setting up the backend enhances the website’s capabilities, such as improving security, SEO, and user experience, while allowing for customization tailored to specific needs. Regularly backing up the website ensures that data is protected against loss due to technical issues, hacks, or errors, providing peace of mind. 

  • If you already have a web design and just want to work with me on development, I am happy to do that! If you don’t have high-fidelity wireframes and want me to make a website for you, you will have to sign up for the web design process with me. I am also working with pre-made design templates, so if you prefer to purchase a template and give it to me for customization, I’m in!

Ready to take your business
to the next level?